#1 SOUND

 Quality audio is the most important component of a video! It has a bigger, more immediate impact than anything else...even the imagery!

#2 PICTURE

The human eye coupled with the brain compensates for variances in color temperature, available light and contrast in a way that cameras can't compete with. Skillfully controlling the parameters of a camera, including lenses and lighting are essential to getting a good looking video.

#3 STORYTELLING

 The first question a storyteller must answer for the audience is "why should I care?"  A powerful video tells a story that not only keeps the audience engaged, but actually changes them…for the better.