David Wayne White
video producer - advertising creative director
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David Wayne White
video producer - advertising creative director
creative motor
creates and defends collaborative space where compelling and imaginative stories and narratives can germinate and evolve to meet the communications needs of industry
process driver
competent in technologies and processes for creating and distributing media appropriate to both message and audience • manage and support individuals and teams, fostering synergies, to deliver hot creative products in a timely manner
audience mover
brings empathy, humility and honesty to the service of both client and audience needs • finds the excitement in the quotidian • versed in dramatic and
psychological techniques for creating curiosity, interest, and identification
career highlights (links go to work samples & sites)
•led development of a branding strategy and ad campaign which dramatically reversed the long decline of national insurer
•helped a global pharmaceutical giant’s prescription weight-loss product outperform all competitors in a national market, which incidentally outperformed all other national markets
•conceived of, researched and scripted a globally used book that addresses the fears of children (and their parents) facing tube feeding
•built a pioneering state-of-the-art digital television broadcast facility out of an aging analog one, upping values for its Emmy-winning productions and raising rental marketability
•produced and directed the Off-Broadway play “Ambrosio”, which featured Edward Norton, as thesis project for directorial program
employment
2007 – present: freelance producer, and story and production consultant (SFO)
2001 – 2007: Creative Director/Copy, Prince Agency (Barcelona)
1992 – 2001: Director Ops and Programming, Trinity TV & New Media (NYC)
1985 – 1991: Staff and Freelance Writer/Editor, LAN Magazine, Data Communications, PC
Magazine, and CommWeek (NYC)
study
T. Schreiber Studio (NYC), Director’s Unit, Theater Direction Program, 1996
Eloise Watt at M. Howard Studios (NYC), Shakespeare Workout, 1993-2001
Lynette Sheldon (NYC), Scene Study and Improvisational Theater, 1991-1994
Duality Playhouse (NYC), Meisner Method Acting Program, 1989-1991
other
Spanish fluent spoken, functional written • French rusted fluency spoken, rusted functional written • Pirate fluent spoken "Argggh." • production gear 2 camera 1080p HD production field package • video editing FCP suite • production skills shooting, sound recording, editing